How Valid delivered a profitable and scalable ad system.
Creative Testing and Analytics
Prior to Valid, the app used primarily “gym bro” UGC style content. This worked organically but did not acquire users with high purchasing power.
Valid made the following changes:
1. Increased creative variety to include women, humor, testimonials, and product demonstrations.
2. Optimized for placements, accounting for keep out zones, aspect ratios, and more.
3. Optimized copy for sentiment and placements
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MMP Integration & Comprehensive Reporting
We implemented Adjust as the MMP and integrated it across ad platforms to drive optimization through conversion signals.
Our comprehensive reporting infrastructure consolidated SKAN data, custom landing page analytics, SuperWall conversion metrics, and App Store Connect performance data. This real-time visibility enabled agile campaign optimization improving ROAS across channels.
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Technical Optimization
We deployed diverse campaign types while continuously monitoring performance evolution. Through Valid's dynamic budget allocation system, we automatically redistributed spend daily to the highest-performing campaigns, maximizing ROI across the portfolio. For the client we tested combinations of all the following:
• Channels: Meta, TikTok, Snap, YouTube
• Campaign Types: CBO, ASO, Adv+, lookalike, retargeting
• Campaign Objective: Install, subscribe
• Conversion types: SKAN & AEM
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Results
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