How Valid Made Paid Ads Profitable Again for an AI Web App.
Technical Manipulation and Efficiency
Net new additions to the account:
• Extensions
• Use of extensions to increase screen real estate on search page.
• Increased quality of images used in image extensions and PMAX campaigns
• Customer match lists
• Lookalike audiences
• Exclusions
• Signals for the PMAX campaign in place
A visual strategy
The client relied purely on search, leaving many chips on the table.
Valid produced static and video assets allowing the client to use more extensions and PMAX campaigns increasing reach. This also allowed the client to move on to Meta for the first time profitably.
Valid type statics, not for the client in this case study.
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Conversions and Optimization
Valid expanded conversion tracking beyond purchases to capture key touchpoints throughout the funnel. By passing purchase values and micro-conversion data to Google Tag Manager, we strengthened ad platform signals - driving better performance and deeper insights.
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Results
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