How Valid delivered a profitable and scalable ad system.
Creative Testing and Analytics
We worked with the client’s existing team to integrate organic creatives into their paid media strategy. With AI-powered predictive analytics, we identified the next set of strategic creatives to help compound ad performance.
MMP Integration & Comprehensive Reporting
We implemented Adjust as the MMP and integrated it across ad platforms to drive optimization through conversion signals.
Our comprehensive reporting infrastructure consolidated SKAN data, custom landing page analytics, Superwall conversion metrics, and App Store Connect performance data. This real-time visibility enabled agile campaign optimization and improved ROAS across channels.
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Technical Optimization
We deployed diverse campaign types while continuously monitoring performance evolution. Through Valid's dynamic budget allocation system, we automatically redistributed spend daily to the highest-performing campaigns, maximizing ROI across the portfolio.
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Creative Optimization
To understand which components of creatives drove performance, we employed data models to assign hundreds of tags to each creative. Valid could then segment performance along these attributes.
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Results
In just 2 months we scaled to >$1,000/day in spend at 2x+ ROAS.
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