From TestFlight to 100k Users

MMP Integration & Comprehensive Reporting

We implemented Adjust as the MMP and integrated it across ad platforms to drive optimization through conversion signals.

Our comprehensive reporting infrastructure consolidated SKAN data, custom landing page analytics, SuperWall conversion metrics, and App Store Connect performance data. This real-time visibility enabled agile campaign optimization improving ROAS across channels.

Custom Events for SKAN

The customer faced a critical timing mismatch: they required three days to measure paid conversions, but SKAN3's observation window was limited to just 24 hours. This meant native ads managers were flying blind, unable to see who actually became a paying customer.

Solution:
Valid solved this by creating a "high intent user event" that tracked meaningful engagement within the first 24 hours. By optimizing for this early engagement signal, Valid enabled effective ad optimization while working within SKAN3's constraints.

Competitive Research

Through in-depth competitor ad analysis, we crafted our initial creative strategy using proven market insights - setting a strong foundation while we build our own performance data.

Technical Optimization

We deployed diverse campaign types while continuously monitoring performance evolution. Through Valid's dynamic budget allocation system, we automatically redistributed spend daily to the highest-performing campaigns, maximizing ROI across the portfolio. For the client we tested combinations of all the following:

• Channels: Meta, TikTok, Snap, YouTube, Reddit
• Campaign Types: CBO, ASO, Adv+, lookalike, retargeting
• Campaign Objective: Install, subscribe, “high intent user”
• Conversion types: SKAN & AEM

These optimizations stretched the value of each creative. One creative saw $400,000 of spend across 12+ campaigns.