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HoneyHomes is a Series A home-services company backed by Khosla Ventures — a membership handyman service. Every member gets one dedicated, fully-employed handyman for all their home projects and maintenance, plus a modern app to manage it all. On call for everything around the house.
Since February we've shipped 55 unique Valid-produced concepts into the account — built off audience research, tested in cohorts, and iterated weekly on hook, hold, and conversion signals. Valid creative ramped from 0% of spend in January to 60% by the end of March, in lockstep with the testing — and it outperforms the rest of the account on every metric that matters.
With the creative engine humming, HoneyHomes handed us media buying across Meta and Google in late April. We added paid search, restructured Meta around the top-performing creative, and layered in CTV to extend reach beyond social. Monthly conversions grew ~6× from January to peak — 42 to 251 — and May is pacing higher still.
"Working with the Valid team has been a genuine breath of fresh air — they get our audience, skip the fluff, and move fast. We actually trust their insights, and most of the time we can just say 'ship it', no notes. That's rare."
Kayla Tekus — Head of Marketing, HoneyHomes
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