How Valid delivered a profitable and scalable ad system.
Technical Setup
Attribution is the achilles heel of most setups. Suboptimal attribution setup is a perpetual inefficiency tied to most ad accounts.
Valid did the following:
- Setup and connected the MMP
- Began tracking micro-conversions
- Increased the number of available channels to advertise on.
Creative Testing and Analytics
We worked with the client’s existing team to integrate organic creatives into their paid media strategy. With AI-powered predictive analytics, we identified the next set of strategic creatives to help compound ad performance.
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Launch Initial Campaign
Results
+2x ROAS in 30 days, scaling spend 300% MoM.
In just 2 months we scaled to +$1,000/day in spend at +2 ROAS.
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Results
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