From TestFlight to 100k Users

About

An brand new AI companion app came to Valid to scale.

Challenge

The client was starting from nothing.

Result

How Valid delivered a scalable and profitable acquisition engine.

How Valid delivered a profitable and scalable ad system.

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Technical Setup

Attribution is the achilles heel of most setups. Suboptimal attribution setup is a perpetual inefficiency tied to most ad accounts.

Valid did the following:

  1. Setup and connected the MMP
  2. Began tracking micro-conversions
  3. Increased the number of available channels to advertise on.
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Creative Testing and Analytics

We worked with the client’s existing team to integrate organic creatives into their paid media strategy. With AI-powered predictive analytics, we identified the next set of strategic creatives to help compound ad performance.

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Launch Initial Campaign

Before
Client had minimal creative variety
Increase Creative Variety
Client had minimal creative variety

Results

+2x ROAS in 30 days, scaling spend 300% MoM.

In just 2 months we scaled to +$1,000/day in spend at +2 ROAS.

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Results

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